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Jackie Shroff named as brand ambassador for Thalassemia

B-town celebrities are always ready to support a worthy cause and help contribute to the society in their own manner. Celebs like  Amitabh Bachchan, Vidya Balan and Deepika Padukone are all actively involved when it comes to the causes that they believe in. Joining the league of such celebs is Jackie Shroff. The 61-year-old actor has been named as the brand ambassador for Thalassemia, which is a blood disorder that is genetic.
“What I am doing now is talking to all the unions…rickshaw, taxi, and bus. Spreading the word about Thalassemia, and gearing them up to get their blood screened”, said Jackie in a statement. He also suggested that they put posters on their vehicles in order to create an impact, and bring about awareness. (ALSO READ: Jackie Shroff offers a meal to his Lakhan Anil Kapoor after reading his heartfelt birthday message)
The actor will also be composing a song to reach out to the young minds because they are the target audience. “I am making a song on Thalassemia with a focus on the kids going to SUNBURN. The sunburn kind of crowd will soon be getting married. This is the crowd we need to focus on. 65 per cent of the youth is where we should be reaching,” he reasoned.
We like how the actor is putting in efforts and working hard to spread the word. What do you think?

(Text by Nirali Kanabar)

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